Tally Themes Posted On June 27, 2018 No Comments

Upgrading Your Website? Don’t Forget 301 Redirects or You’ll Be Sorry

Redirect 301 will protect your site from upgrading, reconstruction and moving to new URL. Even the issue is technical but they are quite easy to implant. Unfortunately many web developers forget to include redirect 301 during the process and they lose their SEO ranking.

To be frank many professional developer don’t think much about redirect 301. But this option has huge impact on SEO efforts of webmaster. But redirecting is basically part of web development projects.

Recently this option has been discussing in different social media and blogs. So we decided to make you learn all about this.

What is a 301 Redirect?

When you need to change the URL of any page without changing the way search engine see it then it  is recommended to use the server side redirection to 301.And it will save your visitors from running away because of direction to wrong  page. In one word 301 redirect is a status code that tells the visitors that the specific page or url of a site is moved to a new url. It basically asks search engines to redirect the SEO history to the new piece of content and lead the traffic to the new url.

When to Use a 301 Redirect

  • When your site is moved to a new domain and you need to be followed by your old clients, traffic and SEO history to the new domain.
  • If you have changed the url of post page or category and you want to keep the existing SEO raking and page URL.
  • If you want to rerouted the traffic of old url to the new.
  • If you have merged two different websites and want to ensure that the url of the sites redirect to the right pages.

What is page rank?

Google assign pages with numerical value 0-10 on the basis of category. This ranking actually indicates the overall position of your site or page on the basis of content quality. Page raking is not that much important fact as this only coves small area of Google’s algorithm.

Setting Up 301 Redirects

Lots of ways are existing which can be utilize for setting up redirect 301 for page or post. Many of the tricks requires professional level knowledge but others are user friendly. We recommended the following three methods for use:

.htaccess File

Websites running on  Apache servers  can be redirected you just need to access to your server’s .htaccess file for implementing 301 redirect. This is bit tricky and not suitable for novice. Our coder team is quite capable of handling this.

Redirection Plugin for WordPress

For WordPress user this can be done without doing any extra coding at the back end all your stress will pull by plug-in. You can use plug-in like Redirection to set up 301 redirects from your dash board of the admin panel. The plug-in is intuitive in nature and quite simple for novice non professional blogger and web master.

WP Engine Dashboard

For WP Engine hosting, you can set up 301 redirects right from your WP Engine dashboard. This option is also pretty easy and no hard technical knowledge is required at all. So you can set up this after logging into account. Even the hosting company is packed with related videos to assist you with the issue.


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