Tally Themes Posted On June 27, 2018 No Comments

Basics of Technical SEO

Even though technical SEO is intimidating  to you, we advice you not to worry at all as because today we are going to focus the items you need to discover and fix in a simple way ever. Technical SEO may be defined matter regarding settings, code, and servers. Technical SEO cover facts which include things which we can see or can’t see.

What is Technical SEO?

It focuses on discovering errors and fixing those problems. The primary aim of technical SEO is too simple the search engines to crawl, understand, digest and open window for better indexing and raking.

Seven Common Problem Areas within Technical SEO

Here we have listed most common technical SEO issues usually faced by webmaster of WordPress websites.

  1. H1 Tags

H1 tag founds in HTML which is title of a page or post. It is available on top of the content.

Problem: H1 tags Missing or having multiple H1 tags

Issue: Create volatile content’s subject matter to understand by search engine.

Root Cause: WP theme coded poorly, mess with the H1 using editor.

Resolution Options: Change the theme, fix the code, and eliminate override

  1. Meta Titles and Descriptions

It gives a simple over view about the page contents.

Problem: multiple meta, missing meta, repeated meta for whole site, excessive long or short meta.

Issue: Create volatile content’s subject matter to understand by search engine

Root Cause: Absence of SEO plug-in, wrong settings of plug-in, overridden settings of plug-in

Resolution Options: Install Yoast plug-ins or One SEO and configure correctly.

  1. SEO Friendly URLs

Let search engines assume the sites structure and architecture of layout

Problem: lack of hierarchy, links with numbers, links contains characters,

Issue: Makes it difficult for search engines to understand the hierarchy and nature of content,   difficult to crawl

Root Cause: Poorly coded plug-ins, old technology, wrong settings

Resolution Options: Optimize with SEO plug-ins, set permalinks to post name in WordPress

  1. Robot.txt Files

The robots.txt is a robot exclusion protocol that instructs search engines to crawl and index web content.

Problem: Incorrect instruction, missing instructions

Issue: hinder search engines to crawl on site and influence to index and rank the site incorrectly.

Root Cause: old configuration, poor coding or several errors in code.

Resolution Options: Regularly monitor Google Search Console.

  1. XML Sitemaps

XML site map tell the search engines about the organization and list of content of any site.

Problem: Broken structure, wrong HTML version, errors, missiong hierarchy or segmentation

Issue: Makes it difficult for search engines to understand the hierarchy of a website

Root Cause: Lack of plug-ins, bad practises

Resolution Options: Install Yoast or All in One SEO and configure correctly, Upload to GSC and BWT, fix error in GSC and BWT

  1. 301 Redirects

A 301 redirect is a status code which moves the history of SEO to a new content and routes traffic to new location.

Problem: broken links without 301 redirects, website reconstructions without using 301 redirects

Issue: loss of website traffic, loosing SEO ranking and history as well, fail indexing

Root Cause: Poor practices, lack of knowledge,

Resolution Options: use of WordPress plug-ins like Redirection and quality knowledge of SEO

  1. Schema and Rich Snippets

It helps search engines to understand the content of your site which can be used to display rich snippets in search results.

Problem: missing schema or improperly used schema

Issue: confuses search engines to understand content of site, shows wrong consents or nothing.

Root Cause: Poorly coded themes or plug-ins

Resolution Options: Adding schema rich plug-ins to framework, improve web practices

In conclusion

Even though technical SEO audit needs a deep knowledge that web developers only have, most of the problems can be solved without any coding by a person without programming skill. Several monitoring tool and auditing apps are available for identifying, monitoring and resolving the issues mentioned here.

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