When your website is getting enough visitors it seems that everything is going right but you get surprised when you face one critical problem that is you donâ€™t have the desired level of conversion you deserve from your beautiful website. Â If you are already driving plenty of traffic even the conversion is low then there is something wrong with your website. Â It may the design or may be the layout which is hindering your coming traffic flow to convert in to potential clients. Conversion is a complex form and itâ€™s not always related to beauty of the site it also interlinked with the user experience.
Here some the tips followed by millions of successful webmaster:
1.Use Landing Pages
You must have a specific landing page for your advertisement so that your traffic could end up on aÂ Â page that is perfect for them to understand. For instance suppose you have clicked on an advertisement on web to buy laptop computer but the link end up to the homepage of the advertising company where you will see tons of options and choice but you donâ€™t know what to do now. You are interested to buy a laptop but you entered in jungle of accessories. In such situation ordinary buyers usually hit to back button and you lose the buyer. On the other hand if your add end up to a page related to the search then you might have a chance to get a conversion.
Good conversion ratio is not a magic rather it is the heart of scientific testing. At the very first time you have to make some hypotheses about the elementsÂ Â Â Â that you site have which has biggest impact on the conversion.Â Secondly you need to test the hypothesis one after one.
To ensure that youâ€™re making educated guesses we have placed some start:
From statistics it is found that about 80% of your audience wonâ€™t look at more than your headline which means your headline must be something like to catch peopleâ€™s attention at the fast sight. So never ever forget to test the efficiency of headline of your provided advertisement.
Â Your Offer
People always attracted to dimensional and unique description and this appeal them in varieties of ways. Audience may not like the description you generally show so test this as well. You can also change the layout out of your given information and see the effects on CRO.
Call to Action may affect the attention of different clients differently so you need to play with the size shape and form of CTA button and its placements.
Yes the outlook indeed the one of the most important fact that could affect the conversion. You must ensure that your site have attractive stunning pictures and videos which may lead to greater conversion. It is said that one picture can say thousands of words and people love to read the page if they find the picture attractive.
Perform Your A/B Test
You could get great and effective result with simple A/B testing. Just take a control version of your site and make a variant test. At first split your traffic into two parts and see which version gives best result. Lots of ways are out there to perform such test which is easy, free and safe. Here you will find some assistance in this regard.
Â Google Content Experiments
This one is free and best. So anyone can start the right off the bat. A simple problem is theÂ apps does not give real-time result but whenever you get result it shows correct form.
If your target is to test the landing page then Unbounce could be the right choice.Â You can start youâ€™re A/B testing using plethora of option using the Unbounce with ease.
It costs more that Google but it gives real-time result and will increase the effectiveness of the given result.
Visual Website Optimizer
This tool serves an intuitive interface and lower in price that Optimizely. Literally this tool is one of the best tools on CRO platforms that is utilizing by thousands of professional web developers and marketing planner for advertising.