Tally Themes Posted On June 27, 2018 No Comments

3 Ways to Get More Conversions Out of Your Website

When your website is getting enough visitors it seems that everything is going right but you get surprised when you face one critical problem that is you don’t have the desired level of conversion you deserve from your beautiful website.  If you are already driving plenty of traffic even the conversion is low then there is something wrong with your website.  It may the design or may be the layout which is hindering your coming traffic flow to convert in to potential clients. Conversion is a complex form and it’s not always related to beauty of the site it also interlinked with the user experience.

Here some the tips followed by millions of successful webmaster:

1.Use Landing Pages

You must have a specific landing page for your advertisement so that your traffic could end up on a   page that is perfect for them to understand. For instance suppose you have clicked on an advertisement on web to buy laptop computer but the link end up to the homepage of the advertising company where you will see tons of options and choice but you don’t know what to do now. You are interested to buy a laptop but you entered in jungle of accessories. In such situation ordinary buyers usually hit to back button and you lose the buyer. On the other hand if your add end up to a page related to the search then you might have a chance to get a conversion.

Get Scientific

Good conversion ratio is not a magic rather it is the heart of scientific testing. At the very first time you have to make some hypotheses about the elements     that you site have which has biggest impact on the conversion.  Secondly you need to test the hypothesis one after one.

To ensure that you’re making educated guesses we have placed some start:

Your Headline

From statistics it is found that about 80% of your audience won’t look at more than your headline which means your headline must be something like to catch people’s attention at the fast sight. So never ever forget to test the efficiency of headline of your provided advertisement.

 Your Offer

People always attracted to dimensional and unique description and this appeal them in varieties of ways. Audience may not like the description you generally show so test this as well. You can also change the layout out of your given information and see the effects on CRO.

Your Call-to-Action

Call to Action may affect the attention of different clients differently so you need to play with the size shape and form of CTA button and its placements.

Your Media

Yes the outlook indeed the one of the most important fact that could affect the conversion. You must ensure that your site have attractive stunning pictures and videos which may lead to greater conversion. It is said that one picture can say thousands of words and people love to read the page if they find the picture attractive.

Perform Your A/B Test

You could get great and effective result with simple A/B testing. Just take a control version of your site and make a variant test. At first split your traffic into two parts and see which version gives best result. Lots of ways are out there to perform such test which is easy, free and safe. Here you will find some assistance in this regard.

 Google Content Experiments

This one is free and best. So anyone can start the right off the bat. A simple problem is the  apps does not give real-time result but whenever you get result it shows correct form.

Unbounce

If your target is to test the landing page then Unbounce could be the right choice.  You can start you’re A/B testing using plethora of option using the Unbounce with ease.

Optimizely

It costs more that Google but it gives real-time result and will increase the effectiveness of the given result.

Visual Website Optimizer

This tool serves an intuitive interface and lower in price that Optimizely. Literally this tool is one of the best tools on CRO platforms that is utilizing by thousands of professional web developers and marketing planner for advertising.

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